Game of Thrones Winter is Coming casts players as an ambitious lord trying to protect a war-weary people and end the disputes between the Seven Kingdoms. Set in a recreation of Westeros featuring major castles from the show, it pairs that political struggle with roleplaying: players make choices, encounter events from the series and pursue their own path toward power.
Its strategy centers on developing a stronghold and its forces. Players customize and upgrade areas of their castle, expand territory, recruit familiar characters as commanders, and train an army. Before battle, they choose commanders and formations, then use those leaders’ abilities in missions. The game combines PvE missions with PvP competition, while its recreated lands include varied terrain and weather. That mix of base-building, character-led combat and competition gives the licensed setting a strategic, rather than purely story-focused, frame.
The advertised play format is online and massively multiplayer: the description presents players competing across Westeros for castles and kingdoms, while also inviting them to join friends in raising an army.